OUR BRAND
A member of the Hong Leong Group
With over 50 years of manufacturing experience, Guocera, a member of Hong Leong Group has proudly become the tile brand of choice in over 50 countries, from Asia-Pacific and Middle East to Europe and America.
At Guocera, we promise to deliver not only the highest quality products but also inspirations to transform any spaces like residential, commercial, and public infrastructure. We are determined to help you create inspirational environments where you can live, work, and play.
Being one of Malaysia’s largest manufacturers and exporter of tiles, our plants are equipped with modern manufacturing technologies to produce the best designed and world-class quality tiles that cater to fast-growing global demands and expectations.
Guocera also boasts a dedicated R&D centre (Ceramic Research Company-CRC) which is ISO-IEC 17025:2005 accredited, and the only one of its kind in Southeast Asia. At CRC, comprehensive analysis and testing of raw materials are conducted according to stringent measures, resulting in unmistakable quality and reliability that are the hallmarks of Guocera tiles.
Together with our team and more than 1,600 employees located in Petaling Jaya, Meru, Selangor, and Kluang, Johor, Guocera is committed to giving you only the best products and services, wherever you are in the world.
Hong Leong Group is involved in a wide range of manufacturing and distribution activities that generate a revenue base exceeding USD 2.5 billion. The Group's manufacturing and distribution operations and products are represented and distributed by a worldwide network of branches, appointed distributors, and agents. Leveraging on its diversity and strength, the Group is committed to producing goods of the highest quality at affordable prices through continuous improvement, innovation, research, and development.
1970- 1st Plant. Mosaic factory in Kapar, Klang under ATW- Associated Tile Works.
1970- Commenced domestic sales through Hong Leong Co. Trading and Hong Bee.
1978- 1st Export of mosaics to Singapore.
1979- 2nd Plant. VHT factory in Meru, Klang under ACW- Associated Ceramic Works.
1988- 3rd Plant. Ceramic floor tiles in Kluang. Johor under FEI- Far Eastern Industries.
1990- Acquired floor tile factory in Labuan. East Malaysia under Ceramic Solare.
1990- Kluang factory began production of double firing wall tiles.
1991- Formation of Quayline Marketing as domestic sales & marketing arm.
1992- 1st Monoporosa (Single Firing) wall tile plant in Malaysia with technology transferred from Marazzi, Italy.
1993- Setup 3rd firing decorative tile plant in Kluang.
1993- Established ceramic research lab accredited by ISO/IEC. 1st independent lab in ASEAN.
1993- Birth of brand "Ceramiche Guocera".
1995- All factories accredited with ISO.
1995- Embarked in 5S journey.
1995- Established new company in Singapore known as Guocera Marketing Singapore Pte Ltd for Singapore and export sales.
1995- Established new Sales & Marketing Company known as Guocera Marketing Sdn Bhd for domestic sales.
1996- Introduced new tagline "The One Stop Tile Centre".
1996- 1st Production of Rotor Technology in Malaysia & Laser Lab in ASEAN.
1996- Expanded monoporosa wall tile- plant 3 in Kluang.
1997- Our ceramic lab was granted status approved R&D company.
1998- Set-up CRC in Kapar, Klang. Known as Ceramic Research Centre.
2000- Launched our new tagline "Life's Inspirations".
2001- Launched our flagship lifestyle gallery in PJ.
2005- Reached milistone-sold to 50 countries around the world.
2007- 1st Pilot Plant in Malaysia for new product development. Awarded the Industry Excellence Award by Ministry of International. Trade & Industry Malaysia.
2008- New chapter upper out standard from 5S to 6S.
2008- Awarded ISO 14001 Environmental Management System.
2009- Established new company known as Guocera Marketing International Sdn Bhd for export sales.
2009- Set-up new plant 5 for porcelain in Kluang.
2010- 1st overseas plant in Vietnam known as Guocera Tile Industries Vietnam.
2012- Awarded SIRIM ECO-LABEL for ceramics. Installed 1st Inkjet printer in ceramic plant.
2012- Awarded OHSAS 18001 for Occupational Health & Safety Management System.
2012- 1st in Malaysia to launch world's largest tiles 1500x3000mm.
2013- Logo transformed to reflect new era.
2013- Launched Sales Gallery in Johor Baharu.
2014- Awarded Singapore Green Label for ceramic.
2014- Launched 1st Experience Centre Penang. Launched 1st concept shop in Klang Valley.
2014- Launched 2nd Experience Centre in Melaka.
2015- Transformation of PJ Gallery.
2015- Launched 3rd Experience Centre in Ipoh.
2015- Awarded GreenGuard for porcelain and ceramic tiles.
2015- Launched 'Solare' Brand.
2016- launched 4th Experience Centre in Kota Kinabalu.
2016- Launched 5th Experience Centre in Kuching.
2018- Launched 'Verticas' Architecture Slab.
2018- Moved to a new Head Office located at Wisma Hume.
2019- Moved to a new Gallery located at Wisma Hume.
1970- 1st Plant. Mosaic factory in Kapar, Klang under ATW- Associated Tile Works.
1970- Commenced domestic sales through Hong Leong Co. Trading and Hong Bee.
1978- 1st Export of mosaics to Singapore.
1979- 2nd Plant. VHT factory in Meru, Klang under ACW- Associated Ceramic Works.
1988- 3rd Plant. Ceramic floor tiles in Kluang. Johor under FEI- Far Eastern Industries.
1993- Setup 3rd firing decorative tile plant in Kluang.
1992- 1st Monoporosa (Single Firing) wall tile plant in Malaysia with technology transferred from Marazzi, Italy.
1991- Formation of Quayline Marketing as domestic sales & marketing arm.
1990- Kluang factory began production of double firing wall tiles.
1990- Acquired floor tile factory in Labuan. East Malaysia under Ceramic Solare.
1993- Established ceramic research lab accredited by ISO/IEC. 1st independent lab in ASEAN.
1993- Birth of brand "Ceramiche Guocera".
1995- All factories accredited with ISO.
1995- Embarked in 5S journey.
1995- Established new company in Singapore known as Guocera Marketing Singapore Pte Ltd for Singapore and export sales.
1997- Our ceramic lab was granted status approved R&D company.
1996- Expanded monoporosa wall tile- plant 3 in Kluang.
1996- 1st Production of Rotor Technology in Malaysia & Laser Lab in ASEAN.
1996- Introduced new tagline "The One Stop Tile Centre".
1995- Established new Sales & Marketing Company known as Guocera Marketing Sdn Bhd for domestic sales.
1998- Set-up CRC in Kapar, Klang. Known as Ceramic Research Centre.
2000- Launched our new tagline "Life's Inspirations".
2001- Launched our flagship lifestyle gallery in PJ.
2005- Reached milistone-sold to 50 countries around the world.
2007- 1st Pilot Plant in Malaysia for new product development. Awarded the Industry Excellence Award by Ministry of International. Trade & Industry Malaysia.
2010- 1st overseas plant in Vietnam known as Guocera Tile Industries Vietnam.
2009- Set-up new plant 5 for porcelain in Kluang.
2009- Established new company known as Guocera Marketing International Sdn Bhd for export sales.
2008- Awarded ISO 14001 Environmental Management System.
2008- New chapter upped our standards from 5S to 6S.
2012- Awarded SIRIM ECO-LABEL for ceramics. Installed 1st Inkjet printer in ceramic plant.
2012- Awarded OHSAS 18001 for Occupational Health & Safety Management System.
2012- 1st in Malaysia to launch world's largest tiles 1500x3000mm.
2013- Logo transformed to reflect new era.
2013- Launched Sales Gallery in Johor Baharu.
2015- Launched 3rd Experience Centre in Ipoh.
2015- Transformation of PJ Gallery.
2014- Launched 2nd Experience Centre in Melaka.
2014- Launched 1st Experience Centre Penang. Launched 1st concept shop in Klang Valley.
2014- Awarded Singapore Green Label for ceramic.
2015- Awarded GreenGuard for porcelain and ceramic tiles.
2015- Launched 'Solare' Brand.
2016- launched 4th Experience Centre in Kota Kinabalu.
2016- Launched 5th Experience Centre in Kuching.
2018- Launched 'Verticas' Architecture Slab.
2019- Rebranding Exercise.
2019- Moved to a new Gallery located at Wisma Hume.
2018- Moved to a new Head Office located at Wisma Hume.
Guocera
Let’s Reimagine
At Guocera, we believe that wall and floor coverings hold the key to transforming spaces. That’s the valuable work we do as “Imagineers”, which is helping people reimagine the possibilities of their lifestyle spaces.
It is our aspiration to become and remain a global player through continuous value creation and innovation for our customers and stakeholders. We want to become the partner they cannot do without.
Reimagine CATEGORIES:
Trendsetting authority
We inspire the future by reinventing the present. As “Imagineers”, we curate the world and continue to push the boundaries of quality, design, and innovation.
Reimagine SPACES:
Placemaking catalyst
We enrich the lives of people by creating authentic places with heart. We help people express themselves and reimagine spaces of wellbeing that bring joy.
Reimagine RETAIL EXPERIENCES:
We reframe design conversations by creating inspiring concept hubs, making customer journeys easier, and elevating the professionalism of our lifestyle partners (i.e. retailers).
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